Have you ever tried two products side by side and found that one is far better than the other, or on the contrary, that the two are virtually indistinguishable from one another, so people should be buying the cheaper one? These kind of product comparisons are incredibly popular in the beauty blogging world, where style bloggers have found that many normal, drugstore-branded cosmetics can beat out their incredibly expensive, designer counterparts in terms of quality and have revealed their secrets to their followers. It can be a great way to establish yourself as a trusted source, and develop your own online following. Here’s how to make a product comparison video with Together.
These kinds of videos often start with a ‘hero product’ – a product that’s managed to make a name for itself across the blogosphere, or, preferably, across high-end media for being luxurious, but very good at what it does. The best way to guarantee yourself some views is by attempting to debunk a hero product by comparing it to a considerably more affordable alternative that matches it for quality. Bear in mind that you needn’t necessarily be working within beauty only. Hero products exist across all areas, from technology and gadgetry, to cookery essentials, and DIY aids. So, you need to identify your hero product, and find another to compare it with. The great thing about these kinds of videos is that you can do them entirely alone. As long as you have a firm surface to put your device on, or a flexible tripod, you only need to involve me, myself and I, and you’re away.
Once you’ve got your products, here’s how to order the action in your Together album.
And there you have it! Share on Youtube and via your social networks, and consider publishing videos according to a schedule to reap the benefits of your efforts.