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How to make a product comparison video

26/02

products comparison

In a world where everybody’s looking for the best deal on everything, many people find themselves turning to the blogosphere for recommendations on products relative to one another, especially if one is cheaper than the other. That’s where you come in!

Have you ever tried two products side by side and found that one is far better than the other, or on the contrary, that the two are virtually indistinguishable from one another, so people should be buying the cheaper one? These kind of product comparisons are incredibly popular in the beauty blogging world, where style bloggers have found that many normal, drugstore-branded cosmetics can beat out their incredibly expensive, designer counterparts in terms of quality and have revealed their secrets to their followers. It can be a great way to establish yourself as a trusted source, and develop your own online following. Here’s how to make a product comparison video with Together.

Prep

These kinds of videos often start with a ‘hero product’ – a product that’s managed to make a name for itself across the blogosphere, or, preferably, across high-end media for being luxurious, but very good at what it does. The best way to guarantee yourself some views is by attempting to debunk a hero product by comparing it to a considerably more affordable alternative that matches it for quality. Bear in mind that you needn’t necessarily be working within beauty only. Hero products exist across all areas, from technology and gadgetry, to cookery essentials, and DIY aids. So, you need to identify your hero product, and find another to compare it with. The great thing about these kinds of videos is that you can do them entirely alone. As long as you have a firm surface to put your device on, or a flexible tripod, you only need to involve me, myself and I, and you’re away.

The Video

Once you’ve got your products, here’s how to order the action in your Together album.

  • Who are you? What’s your hero product? Introduce yourself, and introduce the hero product, as this will be what brings you initial traffic.
  • Tell us more about the hero product. Explain its significance to its respective field. Give a little background on it.
  • >What do you like about it? What do others like about it?
  • What’s special about it? What problem is it aiming to solve? How well does it address this problem?
  • What don’t you like about it? Highlight some negatives – is it very expensive? Is it complicated to use? Are there any ways in which it doesn’t address the problem it’s meant to be solving?
  • What’s its competition? Introduce the second product.
  • Does this address the problem any better? Highlight some areas in which this wins out – is it cheaper?
  • In summary… Weigh up the pros and cons of each product relative to one another and the original problem. Which product would you recommend, on balance?
  • A Goodbye Greeting. Thank folks for watching, and encourage them to follow you on relevant social links.

And there you have it! Share on Youtube and via your social networks, and consider publishing videos according to a schedule to reap the benefits of your efforts.

© Together